About Us
Brief History
The invention of Basik box was completely accidental. My mother lives with diabetes and I was trying to figure out a simple way for her to carry a healthy correctly portioned meal on recreational bus trips, which she enjoys with other seniors. Sometime in late December of 2006, I started sketching ideas on scraps of paper. Convinced that this idea could become a helpful product for many people, I laid the groundwork to get it produced. I started dLite Box in early 2007. Like most passionate, energetic, enthusiastic, but financially challenged, start-up leaders, I soon learned that it wasn’t easy; there’s nothing exciting about a lunch box. I had a lot of doors closed in my face. I had a lot of false starts. Sooner or later, I knew something would have to give. And it did!
Our team
Donna Ballard – Founder
Andres Nava – Site Developer and Webmaster
dLite Box Consultants – dLite Box enlists the talents and expertise of various independent nutrition and food consultants to provide content, recipes, and menu ideas found on our site.
Our goal
dLite Box has one simple mission: help people eat better, more balanced meals. Our signature product, Basik box (that comes with the online Basikbox.com service), is not a diet program, but a common-sense approach to eating smarter when you’re on-the-go. The product name Basik box emphasizes how simple it can be to eat good food in the right portions.